International Women's Day 2026: Harriet Fusco and Mauricio Aguinaga

This year’s International Women’s Day theme, “Give to Gain,” highlights how supporting others drives collective success. As part of Proco Group’s series, we spoke with colleagues across the business to hear their perspectives. In this interview, Harriet Fusco shares her experience navigating marketing careers and leadership, while Mauricio Aguinaga reflects on the role of leaders in creating equitable workplaces.

Embracing “Give to Gain” in Practice

For Harriet, giving to gain is about laying strong foundations for both herself and those around her. “By doing this, I hope I have contributed to creating more open and inclusive environments.” she says. She describes how confronting imposter syndrome and actively seeking opportunities to stretch herself has allowed her to grow professionally while creating space for others to contribute. Engaging with peers, sharing knowledge in meetings, and participating in broader organisational strategy are all ways she applies this principle, helping colleagues feel empowered to speak up and make their voices heard.

Mauricio approaches the theme through a lens of equity. “It means recognizing, valuing, and seeking internal equity, taking into account gender-based prejudices and disadvantages within the company.” he explains. For him, supporting others is about creating fair conditions where everyone has equal opportunities to succeed.

Career Journeys and Defining Moments

Harriet’s career has been shaped by resilience and determination. A defining moment came in her first role, when she was told she’d never succeed in marketing without a degree in the field. Rather than discouraging her, it lit a fire under her, driving her to pursue opportunities, develop new skills and thrive under pressure. Harriet spent much of her career in fast-paced tech startups, learning resilience and grit, and today serves as Head of Marketing at Proco Group, partnering globally to deliver results and drive success.

Mauricio focuses on creating equitable workplaces. “While there is strong interest in attracting female talent, especially in executive positions, I have not seen enough focus on understanding women’s expectations and challenges.” he says. He highlights that awareness of these factors is key to reducing turnover and creating sustainable inclusion.

Navigating Challenges and Shaping Leadership

Harriet identifies imposter syndrome as a recurring challenge. Early in her career, it stemmed from lacking a marketing degree; later, it reappeared as she stepped into leadership roles. “Having experienced imposter syndrome myself, I make a conscious effort to recognise it in my teams and work through it with them,” she explains. She also reflects on the importance of mentorship: “Observing exceptional managers taught me what effective leadership looks like, and now I aim to empower my colleagues in the same way.”

Mauricio emphasizes the role of leaders in recognising bias. “Men and leaders must first understand their own prejudices and then take action to attract female talent and make a lasting impact,” he says. “Challenging our own assumptions and creating fair pathways is essential for meaningful change.”

Progress and the Road Ahead

Harriet notes that gender balance has improved in marketing overall, though leadership remains male-dominated in some sectors. Initiatives such as unconscious bias training have created meaningful change.

Mauricio reinforces the need for intentional action. “Today, my goal is to question my decisions, transform my prejudices into opportunities, and support the professional development of women,” he says.

Advice for Aspiring Women Leaders

Harriet encourages women to embrace curiosity and courage, and to actively seek out opportunities that stretch them. “Be your own cheerleader.” she advises. She also highlights the importance of connecting with mentors who can provide guidance, open doors and advocate for growth. She stresses that leadership isn’t just about personal success but also about enabling others to thrive, including supporting colleagues through challenges like imposter syndrome.

Mauricio highlights the systemic side of support. “Leaders need to understand where they can make a meaningful impact to attract and retain female talent.” he says, noting that awareness of biases must be paired with deliberate action to create lasting change.

When thinking about something she’d wished she had known earlier in her career, Harriet reflects on the importance of initiative and self-advocacy early in her career. “The door will not always be opened for you,” she says. Harriet stresses that waiting for permission or validation can slow progress, whereas proactively identifying opportunities and communicating value can accelerate growth. Learning to clearly articulate contributions, achievements and the impact of your work is essential. “Understanding and communicating your ROI early on not only demonstrates credibility but positions you for new challenges and leadership roles.” she adds.

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Thank you Harriet and Mauricio for sharing your perspectives with us for this year’s International Women’s Day.