Supply Chain Management
Proco Profiles: The Evolving Role of New Product Innovation in CPG Supply Chains
The global CPG industry is in the midst of a significant transformation. A backdrop of economic downturns, inflation and the rising cost of living has driven changes in consumer buying behaviours.
Add to that digital advancements and the boom of e-commerce post pandemic, where we’ve seen the emergence of ‘unboxing’ on social media, consumers are looking for an ‘experience’ rather than just a product – at a competitive price point.
As organisations strive to remain at the forefront of the rapidly changing landscape, the demand for product portfolio innovation-focused leadership roles has started to grow with the increased competition for market share.
However, innovation-specific leadership roles at the VP level, who own a global scope of new production introduction and existing product portfolio innovation, are still a relatively new concept having only really emerged over the last 3 years. As a result, the talent pool is limited. Organisations that are looking to strengthen their innovation capabilities must therefore navigate a competitive landscape where experienced professionals are in high demand.
New Report: The Growing Role of Innovation in the CPG Industry
To support this, we’ve used our extensive network of candidates to map the talent availability across EMEA and further abroad. In this report we share the demographics of VP-level and VP-ready-level innovators across the CPG space, including where they’re based, their willingness to relocate and travel and the spectrum of their compensation and benefits.
